OwlScran blog

How we calculate the numbers we publish.

Our engagement-rate method, plus dated Creator Index figures from connected kits.

Methodology8 min read

How we calculate engagement rate at OwlScran

OwlScran highlights engagement as total engagements divided by views. We also show reach-based and follower-based rates, with the numbers behind each one.

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Brand partnerships

How to send your media kit to a brand, with email examples

Copy three editable media kit emails for a brand pitch, a reply and a follow-up. Includes a downloadable template and checks before sending your link.

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Build a clearer creator rate cardWhat to include in your media kitExplore first-party creator benchmarks