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How we calculate the numbers we publish.

Our engagement-rate method, plus dated Creator Index figures from connected kits.

Methodology/27 August 2026/7 min read

How we calculate engagement rate at OwlScran

OwlScran highlights engagement as total engagements divided by views. We also show reach-based and follower-based rates, with the numbers behind each one.

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Figures with a named source

Matt and Oli explain how OwlScran counts engagement, then publish what the connected kits show. If a cell has fewer than 30 creators, we withhold it.

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