OwlScran guides
What to include in a media kit
An influencer media kit brings your profile, social performance and selected work together for a brand. Audience details, case studies and rates can add context. OwlScran fills in the available stats; you choose what else to include and what to share.
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The media kit checklist
| Section | What it contains | In OwlScran |
|---|---|---|
| Profile | Your name, photo and a short bio. | You can edit these. |
| Social stats | Followers or subscribers, views and engagement, with a reporting window. | Available figures are imported and calculated. |
| Audience | Age, gender and location where available. | Availability depends on the platform and account. Some details need adding separately. |
| Highlighted videos | Examples of the content you make. | An initial selection is added automatically; you can change it. |
| Case studies | Campaign context and results you can support. | You add these. |
| Rates | Packages and prices, if useful for the enquiry. | You set them; including them is optional. |
Keep the figures comparable
Use the same reporting window when comparing performance. A single viral video and an average of recent videos answer different questions, so keep both labelled.
Follower count is not unique audience size across platforms. Someone can follow you on Instagram and TikTok. OwlScran keeps each platform’s figures separate.
Headline engagement in OwlScran uses available interactions divided by content views. A follower-based rate uses a different denominator and should be labelled as such.
Read the calculation methodChoose work relevant to the enquiry
A brand buying a recipe Reel can learn more from a recipe Reel than an unrelated viral clip. Choose highlighted content that represents the work being discussed.
A case study can explain the brief, your deliverables and the measured results. State the source and period for the figures. Do not present views as sales or claim all campaign results came from your content unless you can support it.
You can include your own projects. Make it clear which examples were paid partnerships and which were not.
See how work appears in the example kitsDecide what belongs in this version
Rates can give a brand a starting point. They can also be left out when the scope needs a discussion. Keep usage rights, revisions and exclusivity clear in the proposal.
You do not need to fill every possible section. Leave unavailable demographics out. TikTok audience demographics are not automatically imported by OwlScran.
Each time you share your kit, choose which details the brand can see. Shared links contain a saved snapshot and expire after seven days.
Free media kits
Get your free media kit.
Connect your socials and OwlScran brings in your stats and content automatically. Choose what to share, then send your kit to a brand.
Questions
A few things to know
Should I include prices?
If your package is clearly defined, a starting price can be useful. You can also leave rates out and quote for the brief. OwlScran lets you choose what to share.
How many examples do I need?
There is no fixed number that makes a kit effective. Choose enough relevant work to show the format and quality being discussed, without including unrelated content to fill space.
What if some audience data is missing?
Leave it out or add evidence you can verify where the product supports it. Do not infer a country breakdown from your own location or enter zero for an unavailable figure.