YouTube influencer pricing calculator
Enter recent average long-form views, subscribers and a sponsorship format. This model gives an illustrative price range in £. It is not a survey of paid deals.
Use your recent long-form uploads. This tool estimates sponsorship pricing, not YouTube AdSense revenue.
Illustrative sponsorship range
Add your figures
Complete the fields above to calculate a range.
Choose the right figures
Use views from recent long-form uploads that resemble the sponsored video. Keep Shorts out of that average. A dedicated video and a short integration have different briefs, so request the format before discussing a fee.
The result is a starting point for a discussion. A calculator cannot know how much work the brief involves or what a particular brand is willing to pay.
How this estimate works
For an integration, the model applies £10 to £35 per 1,000 average views. For a dedicated video, it applies £25 to £70. These are fixed model assumptions chosen for this tool, not measured market averages.
When average views are at least 25% of subscribers, the model multiplies the range by 1.1. Below 5%, it multiplies by 0.9. Otherwise it uses 1. This is a heuristic, not evidence of audience quality.
Minimums are £100 to £250 for an integration and £250 to £600 for a dedicated video. Results round to the nearest £10. The model does not account for your production costs, niche, rights or the brand’s budget.
With 100,000 subscribers and 40,000 average views, an integration gives £440 to £1,540: 40 × £10 to £35, multiplied by 1.1. This is a worked example of the model, not a recommended quote.
Turn the range into a quote
Ask for the deliverables before quoting: how many pieces of content, their length, where they will appear and the deadline. Add the time and costs you need to make the work.
List paid advertising use, reposting rights and exclusivity separately. Define the channels, period and territory before agreeing a price. A fee for one post should not accidentally include months of advertising use.
State revision limits and payment terms in the written quote. Your media kit can show your work and rates, while the quote sets out the scope of this particular campaign.
Read the rate card guideWhat this calculator cannot tell you
The range is not a guarantee of income, an appraisal of your account or a claim that you should accept an offer within it. Check the result against your actual costs and experience of comparable briefs.
A smaller fee for a simple brief can leave more room for your time than a larger fee with extensive filming, revisions and rights. Compare the scope alongside the number.
YouTube pricing questions
Are these real market rates?
No. The calculator uses fixed assumptions described above. We do not present the output as a benchmark from completed sponsorship deals. Use it to test a starting range, then price the actual brief.
Does the price include usage rights or exclusivity?
No. Agree and price those terms separately. Specify where the brand may use the content, for how long, and which competing work an exclusivity clause would prevent.
How much should I charge for a YouTube sponsorship?
Start with the deliverables, the time and costs to produce them, expected exposure and any usage or exclusivity terms. The calculator supplies one illustrative range; your quote should explain what the fee includes.
Is this the same as platform earnings?
No. A sponsorship fee is paid by a brand for an agreed brief. Platform revenue depends on the platform programme and your eligible performance.
Can I put my rates in a free media kit?
Yes. OwlScran supports rates alongside your profile, selected content and account stats. You decide whether to include rates each time you share your kit.
Reviewed 6 September 2026 · OwlScran · Report an error