YouTube influencer pricing calculator
Build a YouTube quote in £ from your hours, your own hourly rate, expenses and separately priced usage or exclusivity. You can also explore the illustrative audience-based model below; its fixed assumptions are not market rates.
Build a quote from your own figures
Include planning, filming, editing, agreed revisions and reporting in your hours. Choose your own hourly rate and any fees for usage or exclusivity. Enter £0 for a cost you have deliberately left out.
Complete all six fields to see the subtotal.
Hours × hourly rate + publication fee + expenses + usage fee + exclusivity fee. This adds the amounts you supply; it does not value your audience or recommend a market rate. Check whether your chosen rate covers overheads and profit, and state any tax separately.
Define the deliverables and scope in the rate card guide →Explore a separate views-based illustration
This fixed model is not based on observed deal prices. Its output is separate from your cost-based quote above.
Use your recent long-form uploads. This estimates sponsorship pricing, not AdSense revenue.
Illustrative sponsorship range
Add your figures
Complete the fields above to calculate a range.
Inputs for the separate audience-based model
Use views from recent long-form uploads that resemble the sponsored video. Keep Shorts out of that average. A dedicated video and a short integration have different briefs, so request the format before discussing a fee.
This separate estimate tests the audience assumptions below. Use the quote worksheet for your actual time and costs; neither calculation tells you what a particular brand is willing to pay.
How the audience-based estimate works
For an integration, the model applies £10 to £35 per 1,000 average views. For a dedicated video, it applies £25 to £70. These are fixed model assumptions chosen for this tool, not measured market averages.
When average views are at least 25% of subscribers, the model multiplies the range by 1.1. Below 5%, it multiplies by 0.9. Otherwise it uses 1. This is a heuristic, not evidence of audience quality.
Minimums are £100 to £250 for an integration and £250 to £600 for a dedicated video. Results round to the nearest £10. The model does not account for your production costs, niche, rights or the brand’s budget.
With 100,000 subscribers and 40,000 average views, an integration gives £440 to £1,540: 40 × £10 to £35, multiplied by 1.1. This is a worked example of the model, not a recommended quote.
Scope an integration or a dedicated upload
For an integration, agree the approximate segment length, position in the video, talking points and any description link or pinned comment. A dedicated upload also needs agreement on the wider concept, script, filming and review process.
Use comparable long-form uploads to discuss expected exposure. Keep the reporting window visible: views after seven days and lifetime views answer different questions. Do not promise the next upload will match the average.
Separate the fee for making and publishing the video from any rights to edit it into ads, repost it or use it on other channels. Agree whether the brand reviews a script, a rough cut or both, and how changes affect the schedule.
Read the rate card guideCheck the proposed fee against the actual work
Check the range against the hours, expenses and agreed use in the brief. If it does not cover the work, change the quote or discuss a smaller scope. The fixed model does not establish what your account is worth.
Keep a record of your quoted scope and the eventual agreement. Your own comparable projects are useful context for the next discussion; a model based on fixed assumptions cannot replace that evidence.
YouTube pricing questions
Does the audience-based model show real market rates?
No. That model uses the fixed assumptions described above, not a dataset of completed deals. The quote worksheet uses the hours, rate and costs you supply. Neither establishes a market price for your work.
Does the price include usage rights or exclusivity?
The quote worksheet includes the separate usage or exclusivity amounts you enter. The audience-based model does not price those rights. Agree the channels, duration and any competing work you would have to decline, then record the fee for that scope.
How much should I charge for a YouTube sponsorship?
Start with the deliverables, the time and costs to produce them, expected exposure and any usage or exclusivity terms. Use the worksheet to add your own figures and keep the audience-based estimate separate. Your quote should explain what the fee includes.
Is this the same as platform earnings?
No. A sponsorship fee is paid by a brand for an agreed brief. Platform revenue depends on the platform programme and your eligible performance.
Can I put my rates in a free media kit?
Yes. OwlScran supports rates alongside your profile, featured work and account stats. You decide whether to include rates each time you share your kit.
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