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Free creator tools

Calculate engagement, explore sponsorship estimates and understand your figures. Use the calculators without an account.

Check your engagement rateExplore a sponsorship estimateEstimate platform earningsUnderstand the figures

Check your engagement rate

Enter your figures to calculate engagement. Each tool explains its denominator so you can compare like with like.

Instagram engagement calculatorCalculate engagement from your Instagram figures.TikTok engagement calculatorWork out engagement relative to video views.YouTube engagement calculatorCalculate engagement for your YouTube content.

Explore a sponsorship estimate

These calculators use stated assumptions to produce illustrative ranges. They are not market-rate data or a quote for a particular brief.

Instagram pricing calculatorExplore an illustrative range for Instagram content.TikTok pricing calculatorExplore an illustrative range for TikTok content.YouTube pricing calculatorExplore an illustrative range for YouTube content.

Estimate platform earnings

Use your own RPM in pounds sterling. The result depends on the figures you enter and does not predict your payout.

TikTok money calculatorEstimate earnings from qualified views and RPM.YouTube money calculatorEstimate earnings from views and creator RPM.

Understand the figures

Read how OwlScran calculates engagement and what its connected-account dataset can tell you.

Creator benchmarksExplore the available dataset, sample sizes and limitations.How we calculate engagementThe formulas and data behind OwlScran’s engagement figures.

Free media kits

Put your stats and work in a free media kit.

Connect your socials and OwlScran brings in your stats and content automatically. Choose what to share, then send your kit to a brand.

Get my free media kitSee example media kits
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Free media kits, built from your connected socials.

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