Free creator tools

Prepare your campaign links and calculate unit costs from the results you can evidence.

Enter your figures to calculate engagement. Each tool explains its denominator so you can compare like with like.

These calculators use stated assumptions to produce illustrative ranges. They are not market-rate data or a quote for a particular brief.

Use your own RPM in pounds sterling. The result depends on the figures you enter and does not predict your payout.

Read how OwlScran calculates engagement and what its connected-account dataset can tell you.