OwlScran guides
Your influencer rate card
A rate card lists the work you offer and your prices. Use it to give a brand a starting point, then agree the scope for the brief. You can add your own rates to an OwlScran media kit, or share the kit without them.
Get your free media kit with OwlScran →Updated · OwlScran
Start with the deliverable
Name what the brand is buying. “One recipe Reel on Instagram” is clearer than “social package”. Set out whether the price includes planning, filming, editing and publication.
If the brand is buying content to publish itself, say so. Producing a video and posting it to your own audience are different pieces of work.
Deliverable: [format, length and platform]
Publication: [your account or the brand’s channels]
Included: [planning, filming, editing and revisions]
Fee: [your price and applicable tax treatment]
Usage: [channels, territory and duration]
Delivery: [deadline and approval dates]
Extras: [additional edits, exclusivity or paid use]
This is an outline for a brief or proposal. OwlScran’s rate card displays your packages and prices; agree the full terms separately.
Choose a price you can explain
Start with the work required and your own costs. Consider production time, travel, props, editing, deadlines and the scope of the rights requested.
Your available performance figures can support the discussion. They cannot guarantee views or sales on the next campaign.
OwlScran’s pricing calculators offer illustrative ranges from stated assumptions. They are not a record of completed deals and do not determine what you should charge.
Try the Instagram pricing calculatorKeep extra requests visible
| Request | What to agree |
|---|---|
| Usage rights | Where the brand can use the content, for how long, and whether that includes paid ads. |
| Exclusivity | Which competing brands or categories are covered and for what period. |
| Revisions | How many changes are included, and whether a reshoot is a separate fee. |
| Raw footage | Whether it is included and what the brand may do with it. |
| Deadlines | Approval dates, publication dates and any extra cost for a shortened schedule. |
| Payment | Invoice timing, due date and cancellation arrangements. |
Free media kits
Put your rates beside your work.
Connect your socials and OwlScran brings in your stats and content automatically. Choose what to share, then send your kit to a brand.
Questions
A few things to know
Do I have to make my prices public?
No. You can include rates in a share or leave them out. You decide what to show each time you create a media kit link.
Does OwlScran calculate my rates for me?
You set your own rate-card prices. The separate pricing calculators provide illustrative ranges, not recommended or guaranteed fees.
Should usage rights be included in the price?
That depends on what you agree. State the scope explicitly so both sides know whether organic posting, paid use, duration and territory are included.
Can I export a rate card?
Yes. OwlScran supports rate-card PDF exports. It does not currently export the full media kit as a PDF.