Question 1

Is an OwlScran media kit free?

Accepted Answer

Yes. OwlScran builds your media kit for free. Connect your accounts, review your stats and content, and choose what to share with each brand. No credit card is required.

Question 2

What should an influencer media kit include?

Accepted Answer

A media kit usually includes your profile, social stats, audience demographics, featured content and contact details. Rates are optional. OwlScran puts your available stats and an initial selection of content into the kit for you. You can then edit what you want to share.

Question 3

Are these real influencers and real campaign results?

Accepted Answer

No. These are fictional profiles with generated imagery and sample figures, shown using OwlScran media kit components. The prices and results are examples, not customer results or recommendations.

Question 4

Can I make a media kit with a small following?

Accepted Answer

Yes. You can start with one connected account. Sophie’s example uses an Instagram account with 8,400 followers. Your kit will use your own available stats and content.

Question 5

Should I send a PDF or a media kit link?

Accepted Answer

OwlScran gives you a link that brands can open in their browser. If a brand needs an attachment, OwlScran can export a rate card as a PDF. It does not export the whole media kit as a PDF.

Question 6

Should I put prices in my media kit?

Accepted Answer

It is up to you. Add your packages and prices if you want to give brands a starting point, or leave rates out and quote for each brief. You set your own prices. Usage rights, exclusivity and revisions can be agreed separately.

Question 7

What does OwlScran fill in for me?

Accepted Answer

OwlScran imports available stats from your connected Instagram, TikTok, YouTube and Facebook accounts, calculates engagement and adds an initial selection of featured content. You can edit your profile and content selection, choose a colour and add your own case studies and rates. Audience data varies by platform; TikTok demographics are creator-provided where that feature is available.

Question 8

Does a shared media kit update automatically?

Accepted Answer

OwlScran refreshes connected account stats in the background. A shared media kit contains the information selected when you created it and expires after seven days. Create a new link to send updated figures. Your bio, highlighted work, case studies and rates remain yours to edit.