BUILT BY OWLSCRAN

Influencer
media kit
examples.

Connect your socials.
We’ll build your free media kit.

These examples show how your media kit could look. OwlScran brings in your stats and content automatically, ready for you to review and share with brands.

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No credit card required. Your stats are filled in for you.

Explore the examples

Works with Instagram, TikTok,
YouTube and Facebook.

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01 / 03
DEMO MEDIA KITBudget food

Lauren Hughes

Cheap, cheerful dinners from a tiny Manchester kitchen. Feeding two for under £5 a night.

Fictional creator example. Explore featured work, audience statistics and illustrative rates in the interactive kit.

Fictional profile and generated imagery. All figures and prices are illustrative.

Scroll inside to explore the full kitWhat’s included

IN THIS KIT TikTok, Instagram and YouTube, with separate stats for each platform.

MEDIA KIT EXAMPLES

A media kit for your accounts.

Use one social account or connect several. These fictional examples show the stats, content and optional rates that can appear in an OwlScran media kit.

Lauren tearing open a supermarket sourdough loaf at her kitchen tableFictional creatorLauren Hughes
01Budget food · Multi-platform

Budget food media kit

Lauren’s kit brings her TikTok, Instagram and YouTube stats together, with a supermarket case study and her rates. OwlScran gives each connected platform its own card.

Connect more than one platform and they appear in the same kit.
Open Lauren’s full kit
Marcus in a foil blanket with his medal after his first marathonFictional creatorMarcus Osei
02Running · YouTube-led

Running media kit

Marcus’s kit leads with YouTube, with Instagram and TikTok alongside. It includes a running shoe case study and a race-day bundle on his rate card.

A smaller following still makes a complete kit.
Open Marcus’s full kit
Priya peeling back an old carpet to find Victorian floor tilesFictional creatorPriya Sandhu
03Home & DIY · Instagram and Facebook

Home & DIY media kit

Priya’s kit puts her Instagram and Facebook Page side by side, with TikTok too. It includes a paint campaign case study and a room makeover package.

Facebook Pages sit in the same kit as your other accounts.
Open Priya’s full kit

WHAT OWLSCRAN DOES

We put the kit together for you.

Connect your social accounts and OwlScran brings in the available data. You can edit your profile, change the featured work and add your own case studies and rates before sharing.

How we calculate engagement
01

Your social stats, filled in

OwlScran imports available stats from your connected accounts and calculates your engagement rate. Each platform has its own figures and reporting window.

The information icon shows which interactions and views went into the calculation.

02

Content already in your kit

OwlScran adds an initial selection of featured work when it imports your videos. You can change the selection whenever you want.

Brands can open featured posts to see their available performance figures.

03

Available audience demographics

Your kit can include audience age, gender and location where available. TikTok demographics are creator-provided where that feature is enabled.

Each breakdown belongs to its platform. Missing audience figures are not estimated.

04

Your own colour and profile

Choose an accent colour and edit your bio or photo. OwlScran handles the layout, so you do not need to design a document.

The examples above use three colours from the media kit palette.

05

Rates, if you want them

You can add packages and prices to your kit, or leave them out. You set the rates and decide which details to share.

The prices in these examples are fictional. OwlScran does not set your rates.

SHARING YOUR KIT

Choose what brands can see.

Your kit is ready to review once your data has been imported. Use the share settings to choose what to include in the link you send.

  • Choose the platforms and metrics to share.
  • Include the featured work you want brands to see.
  • Include your rate card when it suits the enquiry.
  • Preview the shared kit before sending it.

GET YOUR MEDIA KIT

Let us build yours.

Connect your socials and OwlScran prepares your free media kit. Edit your profile, work and rates, then choose what to share.

Get my free media kit

Instagram · TikTok · YouTube · Facebook

QUESTIONS

Questions about your media kit

Is an OwlScran media kit free?

Yes. OwlScran builds your media kit for free. Connect your accounts, review your stats and content, and choose what to share with each brand. No credit card is required.

What should an influencer media kit include?

A media kit usually includes your profile, social stats, audience demographics, featured work and contact details. Rates are optional. OwlScran puts your available stats and an initial selection of content into the kit for you. You can then edit what you want to share.

Are these real influencers and real campaign results?

No. These are fictional profiles with generated imagery and sample figures, shown using OwlScran media kit components. The prices and results are examples, not customer results or recommendations.

Can I make a media kit with a small following?

Yes. You can start with one connected account. Marcus’s example has 36,310 followers in total, and 4,870 on TikTok. Your kit will use your own available stats and content.

Should I send a PDF or a media kit link?

OwlScran gives you a link that brands can open in their browser. If a brand needs a PDF attachment, prepare it in a document or design tool.

Should I put prices in my media kit?

It is up to you. Add your packages and prices if you want to give brands a starting point, or leave rates out and quote for each brief. You set your own prices. Usage rights, exclusivity and revisions can be agreed separately.

What does OwlScran fill in for me?

OwlScran imports available stats from your connected Instagram, TikTok, YouTube and Facebook accounts, calculates engagement and adds an initial selection of featured work. You can edit your profile and content selection, choose a colour and add your own case studies and rates. Audience data varies by platform; TikTok demographics are creator-provided where that feature is available.

Does a shared media kit update automatically?

OwlScran refreshes connected account stats in the background. A shared media kit contains the information selected when you created it and expires after seven days. Create a new link to send updated figures. Your bio, highlighted work, case studies and rates remain yours to edit.

Product information checked on

Examples use fictional profiles and sample data, not customer endorsements.

Our engagement methodology