Skip to content
OwlScran LogoOwlScran
PREVIEW
Loading
OwlScran Logo
OwlScran

Helping creators get paid fairly.

Product
  • How It Works
  • About
  • FAQ
  • Sign In
Legal
  • Terms of Service
  • Privacy Policy
  • Cookie Policy
Tools
  • Instagram Media Kit Generator
  • Example Media Kit
Contact
  • contact@owlscran.com

OwlScran Ltd

Company Number: 15305650

Registered in England & Wales

Address

167-169 Great Portland Street
Fifth Floor
London
W1W 5PF

© 2026 OwlScran Ltd. All rights reserved.

Skip to content
OwlScran LogoOwlScran
PREVIEW
How It WorksDemo
InstagramLive followers, engagement & demographics

Free Instagram Media
Kit Generator

Auto-sync your Instagram follower count, engagement rate, audience demographics and top Reels into one professional media kit. Share a single link with brands. Free for creators.

By creating an account, you confirm you are at least 18 years old and agree to our Terms of Service and Privacy Policy.

Takes under 2 minutes
See an example Instagram media kit

Helping creators land deals with

ninja logo
samsung logo
puma logo
mcdonalds logo
hendricks logo

Why it matters

Why every Instagram creator needs a media kit in 2026.

If you want to land paid brand deals on Instagram, a media kit is no longer optional. Brands receive hundreds of creator pitches a week, and the easiest way for them to filter is to ask for your stats. If you can't send a clean, current media kit within minutes, they move on to the next creator.

According to Influencer Marketing Hub's 2025 research, the majority of brands now require influencers to share a media kit before they will even discuss collaboration terms. Showing up with a professional, data-backed Instagram media kit instantly positions you as a creator who takes business seriously, and makes it much harder for a brand to lowball you on rates.

The problem is that old-school templates go out of date the moment you post. Your follower count changes daily. Your engagement rate shifts with every Reel. A PDF you sent a brand last week is already wrong. That is exactly what an auto-generating Instagram media kit solves. The numbers are always right because they are pulled live from your Instagram account.

See an example Instagram media kit

How it works

Your Instagram media kit, generated automatically.

Get Started Now

Connect Instagram securely

Link your Instagram Creator or Business account in seconds using the official Meta login. We never ask for your password and you can disconnect any time from your dashboard.

60sec

We pull your real Instagram stats

We fetch your follower count, engagement rate, reach, impressions, audience demographics and top-performing Reels and posts, then turn them into a media kit that stands out.

Share one link with brands. Get paid.

Send your shareable Instagram media kit link to brands, agencies and casting calls. They see accurate, up-to-date stats, and you control exactly what is visible.

Nike logo

Brand Offer

Nike

New

£1,999

What you get

Everything brands ask for, pulled from Instagram automatically.

Brands don't want a Canva PDF. They want the real numbers that tell them whether you're worth the budget. Here's what our Instagram media kit generator pulls in for you, automatically and kept live.

  • Follower count & 30-day growth

    Your current Instagram follower count plus how fast you are growing. One of the first things brands look at.

  • Engagement rate (by reach)

    Likes, comments, saves and shares across your recent posts, divided by reach. This is the metric most serious brands actually care about.

  • Audience demographics

    Top countries and cities, age distribution and gender split, pulled from Instagram Insights so brands know your audience matches theirs.

  • Top Reels and posts

    Your best-performing Reels and feed posts with real view, reach and engagement numbers. Proof that your content actually performs.

  • Reach and impressions

    Monthly reach and impressions so brands can model how many people will see their sponsored content.

  • Your rates (you set them)

    Per-post, Reel, Story and package rates. Keep them private until a deal, or show them upfront. Your call.

Transparent numbers

How we calculate your Instagram engagement rate.

Every competitor uses a slightly different formula, which is why the number on your Instagram media kit often doesn't match what a brand calculates on their side. We use the engagement-by-reach formula most modern brand deal agencies rely on:

  • Calculated across your most recent 30 days of feed posts and Reels, so one viral post doesn't distort the average.
  • We use reach rather than follower count, because Instagram only serves each post to a fraction of your followers. It's the fair, honest number.
  • Saves and shares are included because they are the signals Instagram's own algorithm weights most heavily.
  • Benchmark: a good Instagram engagement rate is 1%+; 3-5% is excellent for accounts under 100k followers.

Engagement rate formula

(Likes + Comments + Saves + Shares) ÷ Reach × 100

Updated daily from Instagram

Template vs. generator

Instagram media kit template vs. OwlScran generator

Free Instagram media kit templates (Canva, Google Docs, PDF) are fine for a first pitch. But as soon as your follower count moves, or a brand asks a follow-up question, they go stale fast. Here's how an auto-generated media kit compares.

Feature
Canva / PDF template
OwlScran generator
Instagram stats update
Manually, every time
Automatically, daily
Engagement rate maths
You calculate it
Live, formula shown
Audience demographics
Screenshots from Insights
Pulled from Instagram API
Top Reels / posts
Screenshots, go stale
Always your latest best
Share format
PDF attachment
One link, mobile-friendly
Brand can verify data
No
Yes, live from Instagram
Design skills needed
Yes (Canva / Figma)
None
Cost
Free
Free
Your Instagram data, your control

Built on official Meta APIs. You stay in control.

We only ever read what you authorise. It's the same way you'd sign in with Facebook or Google on other apps. You choose what ends up on your public Instagram media kit, and you can disconnect or hide any metric with a single click.

Official Meta OAuth, no passwords

We use Meta's official Instagram Graph API with secure OAuth. Your Instagram password never touches our servers, and we cannot post, DM, or read your private messages.

Hide any stat you want

Don't want to show your follower count, your rates, or your audience breakdown? Toggle anything off. Brands only see what you choose to put on your media kit.

Disconnect Instagram any time

Unlink your Instagram account from your dashboard in one click. Your media kit stops updating immediately and no further data is pulled.

Demo
Sarah Jenkins

Sarah Jenkins

128.4kTotal Followers

Lifestyle & fashion creator sharing everyday looks and brand collabs

Overview
Audience
Content
Rates
128.4k
Followers
47.8k
Avg Views
4.2%
Engagement
+12.4%
30d growth
🇬🇧UK68%
Top region
34k
28k
52k
Live data
From £450/post

Your Instagram media kit includes followers, Reels plays, engagement, audience demographics and rates. You choose what to share.

Be ready when a brand asks for your Instagram stats.

Join creators already using OwlScran to turn Instagram stats into paid brand deals. Free forever for creators. No credit card, no watermark.

Generate My Instagram Media Kit
Takes under 2 minutes

Instagram media kit FAQs

An Instagram media kit is a one-page summary that shows brands your follower count, engagement rate, audience demographics, top-performing Reels and posts, and your rates. It's the creator equivalent of a CV. Brands use it to decide whether you're a good fit for a paid partnership. Instead of a static PDF you have to redesign every month, OwlScran generates yours automatically and keeps it live, so the numbers brands see are always your latest.
Yes. Creating, updating and sharing your Instagram media kit is completely free. No credit card, no watermark, no trial that expires. We built it this way because every creator deserves access to professional tools, not just the ones who can afford design software. We offer optional paid plans with extras like same-day stat refreshes, but the core generator will always be free.
OwlScran works with Instagram Creator accounts and Instagram Business accounts, which is what Meta requires for access to audience insights, reach and impressions. If you're on a Personal account you'll need to switch. It's free, takes one tap inside the Instagram app, and doesn't change how your profile looks to your followers. After that, you connect through the official Meta login and we handle the rest.
Your Instagram stats refresh daily on our Starter and Pro plans, so brands always see recent data when they open your media kit. Every day we pull the latest follower count, engagement rate, reach, top Reels and audience breakdown directly from Instagram. If a Reel blows up overnight or you hit a new follower milestone, your media kit reflects it the next day. No manual export, no screenshot juggling.
We use the modern engagement-by-reach formula: (Likes + Comments + Saves + Shares) ÷ Reach × 100, averaged across your last 30 days of feed posts and Reels. We use reach rather than follower count because Instagram only serves each post to a fraction of your followers, so reach gives a fairer, more accurate picture, and saves and shares are included because those are the actions Instagram's algorithm weights most heavily.
Yes. Reels, feed posts and Carousels are pulled in with real view, reach and engagement numbers, and Stories metrics feed into your overall reach and impressions totals. You can pick which top-performing content to feature, and hide any format you don't want on display. Some creators prefer to showcase only Reels, for example, so their rate card for Reels is easier to justify.
Yes. You have full control over what appears on the shared version of your Instagram media kit. Follower count, engagement rate, any specific demographic, your rates. Anything can be hidden with a toggle. Some creators hide their follower count to avoid being filtered out by brands chasing vanity metrics; others hide their rates until a brand reaches out. Your media kit, your rules.
No. OwlScran has strict read-only access. We can only see your public stats, audience insights and recent posts through Instagram's official API. We cannot post to your account, send DMs, like or comment on anything, or see your private messages. You can revoke our access at any time from your Instagram settings or your OwlScran dashboard, and your media kit stops updating immediately.
No. OwlScran is built for creators at every stage, from micro-influencers landing their first gifted collab to established creators managing multi-brand deals. Smaller creators often benefit the most from having a professional media kit, because it lets brands compare engagement rate and audience quality, not just follower count, and those metrics are where micro-creators usually win.