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Works withCreator & Business accounts
Free Instagram Media Kit Generator
A brand asks for your Instagram stats. Send one link with your reach, engagement, audience, best work and rates ready to check.
TikTok, YouTube and Facebook are included free.
Fictional demo · owlscran.com/demo/mia-hartley
Mia Hartley
Food & lifestyle creator
Instagram followers
85.2k
Average reach
72.2k
Top Reel
1.2m views
Featured Instagram Reel
The best brunch spots in East London - a thread you need to save
Real OwlScran layout. Fictional creator and figures.
- No credit card
- Read-only Instagram access
- Disconnect any time
Built with Oli Paterson, OwlScran co-founder and a creator with 3.5 million followers.
- Official Meta sign-in. We never ask for your Instagram password.
- Read-only access. OwlScran cannot post, comment or send messages.
- OwlScran Ltd is registered in England and Wales.
One free media kit
Instagram first. Your other platforms come free.
Connect Instagram on its own, or add TikTok, YouTube and Facebook. Your latest available stats, best work and rates stay together in one link, with no extra platform fee.
Build My Free Media KitInstagram
Reach, engagement and top Reels
TikTok
Included free
YouTube
Included free
Facebook
Included free
The brand DM
Reply while the deal is still warm.
An Instagram media kit is the quick answer to “send me your stats”. It puts your reach, engagement, audience, work and rates in one link, so a brand can check the fit without digging through screenshots.
When the DM arrives, the awkward bit is not your work. It is finding the right numbers, opening Canva and checking that last month's PDF is still true. OwlScran does that tidy-up for you.
Choose the platforms, audience details, featured Reels and rates to include. The brand gets a clear answer. You get back to making the work they noticed.
How it works
From Instagram sign-in to share link in 3 short steps.
- 01
Connect with Instagram
Use Meta’s official sign-in for your Instagram Creator or Business account. Your password stays with Meta, and you can disconnect whenever you like.
- 02
Choose what brands see
Choose the connected platforms and whether to include audience details, featured Reels and rates in this media kit.
- 03
Send one link
Drop it into a DM, email or casting form. The same link shows the latest data available on your plan.
What you get
The Instagram stats brands need, all in one place.
Your media kit brings together the useful numbers behind your account and keeps them ready to share.
Follower count
Your latest available Instagram follower count, synced from your account.
Average reach
The average reach across recent Instagram Reels, so brands can see how many people you usually reach.
Engagement rate
Average likes and comments compared with average reach, shown as a clear percentage.
Top Instagram Reels
Choose strong recent Reels to feature with the performance data available from Instagram.
Audience demographics
Available country, age and gender insights help a brand check whether your audience fits.
Your rates, if you want them shown
Add rates for posts, Reels, Stories and packages, then choose whether to make them public.
Your Instagram data, your control
Built on official Meta APIs. You stay in control.
We only read the Instagram data you authorise. You choose which platforms and optional sections to share, and you can disconnect Instagram whenever you want.
Official Meta sign-in, no passwords
Your Instagram password never touches OwlScran. The permissions we request do not let us publish, comment, send messages or read private messages.
Choose the optional sections
Choose whether to include audience details, featured Reels and rates. When you include Instagram, its account stats appear together.
Disconnect Instagram any time
Unlink Instagram from your dashboard. OwlScran stops requesting new data from that account.
Mia Hartley
Fictional food & lifestyle creator · 252K followers
See the real OwlScran layout with a clearly labelled fictional creator and sample figures.
See the demo media kitNo sign-up needed - explore the full kit in one click.
Template vs. generator
Instagram media kit template vs. OwlScran generator
A Canva, Google Docs or PDF template can work well. The trade-off is that you have to update every number yourself. Here is the practical difference.
Swipe across to compare every column.
| Feature | Canva or PDF template | OwlScran generator |
|---|---|---|
| Time to make | You design and fill it in | Built from connected accounts |
| Stats update | Whenever you edit it | Weekly on Free; daily on paid plans |
| Engagement rate | You choose and calculate it | Calculated with the formula shown |
| Audience data | Typed in or screenshots | Synced when Instagram supplies it |
| Sharing method | PDF attachment | One mobile-friendly link |
| Data source | Your manual entries | Your connected Instagram account |
| Cost | Free, but takes your time | Free plan available |
Transparent numbers
How we calculate your Instagram engagement rate.
Engagement rate can mean different things in different tools. Your OwlScran media kit uses engagement by average reach:
- We average up to 20 of your most recent Instagram Reels that are at least 7 days old.
- Reach answers a useful question: how often did someone who saw your content like or comment?
- If average reach is unavailable, the calculation uses average views instead.
- Account size, niche and content format all affect the result, so treat it as context rather than a pass or fail score.
Engagement rate formula
(Average likes + Average comments) ÷ Average reach × 100
Refreshes on your plan
Next time a brand asks, send the link.
Start free with every social platform, weekly stats updates and one new share link each month. Upgrade only if you need daily updates or unlimited links.
Build My Free Media Kit
Free to start
Instagram media kit FAQs
Trust and data quality
OwlScran Ltd (Company #15305650, England and Wales). We show methodology clearly, apply consistent formulas, and review these pages regularly.
- Last reviewed: 31 July 2026
- Contact: contact@owlscran.com
- Policies: Privacy and Terms
See the methodology section on this page for assumptions and calculation context.