Free media kits · Built by OwlScran
Free Instagram media kit generator
Connect Instagram and OwlScran builds your free media kit with your available stats and content. Choose what to share with each brand, including highlighted Reels, case studies and rates.
For Instagram Creator and Business accounts.
EXAMPLE MEDIA KIT
InstagramSophie Ellis
Skincare without the ten-step routine. Product diaries, wear tests and the products I finish. Based in Bristol.
Fictional creator example. Explore selected content, audience statistics and illustrative rates in the interactive kit.
Your Instagram account
We bring in the numbers.
OwlScran brings in your follower count, available video performance and reach, and calculates engagement using content views. You do not need to copy the figures into a template.
Available audience demographics can appear alongside your Instagram stats. The data returned depends on your account and the permissions granted. Use the audience evidence worksheet to keep follower demographics separate from who saw a campaign.
Your kit starts with an automatic selection of eligible content. You can change the highlighted videos and add your own case studies, rather than rebuilding a document for every enquiry. When adding rates, the rate-card guide helps you set out deliverables and what the price includes.
Reach and views are different metrics. OwlScran uses views for headline engagement; it does not substitute reach when views are missing.
See how OwlScran calculates engagementHow it works
Connect, review and share.
Connect Instagram
Sign in through the official Instagram connection with your Creator or Business account. OwlScran imports the data available to that account.
OwlScran builds your kit
Your available stats are filled in automatically. You can set your name, photo and bio, choose highlighted videos, and add case studies and rates.
Choose what the brand sees
Select the information to include each time you create a share link. The link contains a snapshot of that selection and currently expires after seven days.
Free media kits
Get your Instagram media kit.
Connect your socials and OwlScran brings in your stats and content automatically. Choose what to share, then send your kit to a brand.
One kit
Add your other platforms too.
You can connect Instagram, TikTok, YouTube and Facebook in the same free media kit. Each platform keeps its own stats, so a brand can see where the figures come from.
Background refreshes update the data in your account. A share link keeps the snapshot from when you created it. Create a new link when you want to send newer figures.
Questions
A few things to know
Is the Instagram media kit free?
Yes. OwlScran offers free media kits. Connect Instagram, review your imported stats and content, and choose what to include when you share.
Do I have to build the media kit myself?
No. OwlScran builds the kit from your available social stats and content. You can edit your name, photo and bio, change highlighted videos, and add case studies and rates.
Can I use a personal Instagram account?
The Instagram connection supports Creator and Business accounts. A personal account needs to be switched to a professional account before connecting.
Can I choose what each brand sees?
Yes. You choose what to include each time you create a share link. This lets you share different selections without changing the underlying account data.
Does a shared link update automatically?
Your account data refreshes in the background, but a shared link contains a saved snapshot. Links currently expire after seven days. Create a new link to send newer figures.
Can I download a PDF media kit?
OwlScran shares media kits by link. It also supports rate-card PDF exports; that is not a PDF export of the whole media kit.
Updated · OwlScran
