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Media Kits
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  • OwlScran vs CreatorsJet
  • OwlScran vs Beacons
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OwlScran Ltd

Company Number: 15305650

Registered in England & Wales

Address

167-169 Great Portland Street
Fifth Floor
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© 2026 OwlScran Ltd. All rights reserved.

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YouTubeLive Updating

Free YouTube Media
Kit Generator

Auto-sync your YouTube subscriber count, average video views, engagement rate and audience demographics into one professional media kit. Share a single link with brands so they see your real numbers, not year-old screenshots. Free for all YouTube creators.

By creating an account, you confirm you are at least 18 years old and agree to our Terms of Service and Privacy Policy.

Takes under 2 minutes
See an example YouTube media kit

Helping creators land deals with

ninja logo
samsung logo
puma logo
mcdonalds logo
hendricks logo

Why it matters

Why every YouTube creator needs a media kit in 2026.

YouTube creators command some of the highest rates in the creator economy, but only if they can prove their numbers. Brands will ask for your channel stats before discussing rates, and a PDF you threw together last year is not going to cut it. Before a brand agrees to a dedicated integration or even a mention, they want to see your subscriber count, average views and audience demographics in a clean, professional format.

Subscriber count alone is misleading and brands know it. A channel with 80k subscribers and 50k average views per video is far more valuable than one with 300k subscribers and 3k average views. That is why brands look at average views first, then engagement rate and watch time. A live YouTube media kit shows the metrics that matter, not just the vanity number at the top of your channel page.

PDF media kits go stale as your channel grows. The milestone you hit last quarter is yesterday's news. An auto-generating YouTube media kit means every time a brand opens your link they see today's subscriber count, your most recent average views and your latest top videos. No manual updates, no chasing screenshots from YouTube Studio.

See an example YouTube media kitWhy do influencers need a media kit? Read the full guide

How it works

Your YouTube media kit, generated automatically.

Get Started Now

Connect YouTube securely

Link your YouTube channel in seconds using the official Google login. We never ask for your password and you can disconnect any time from your dashboard.

60sec

We pull your real YouTube stats

We fetch your subscriber count, average video views, engagement rate, watch time, top-performing videos and audience demographics, then turn them into a media kit that stands out.

Share one link with brands. Get paid.

Send your shareable YouTube media kit link to brands, agencies and casting calls. They see accurate, up-to-date stats, and you control exactly what is visible.

Nike logo

Brand Offer

Nike

New

£1,999

What you get

Everything brands ask for, pulled from YouTube automatically.

Brands working with YouTube creators want more than a subscriber count. Here is what our YouTube media kit generator pulls in for you, automatically and kept live.

  • Subscriber count and 30-day growth

    Your current subscriber count plus recent growth trend. A useful headline figure, but not the only metric brands look at.

  • Average video views

    The number brands look at first. Average views per video tells them how many people will actually see their sponsored content.

  • Engagement rate

    Likes, comments and shares across your recent videos relative to views. Shows brands that your audience is active, not just passive.

  • Top-performing videos

    Your best videos with real view and engagement counts. Proof that your content delivers results and keeps audiences watching.

  • Audience demographics

    Age distribution, gender split and top geographies, pulled from YouTube Analytics so brands know your audience matches their target market.

  • Your rates (you set them)

    Dedicated video, integration, Shorts and package rates. Keep them private until a deal, or show them upfront. Your call.

Transparent numbers

How we calculate your YouTube engagement rate.

YouTube engagement rate works differently from TikTok or Instagram. Views matter more than subscriber count, and watch time is a secondary signal brands increasingly ask about. Here is how we calculate the key numbers:

  • Calculated across your most recent videos, so one outlier does not distort the average.
  • We use views as the denominator, not subscribers, because YouTube serves videos to non-subscribers through search and recommendations. Views represent actual reach.
  • YouTube ER benchmarks: 0.5-2% is average, 2%+ is strong. Much lower than TikTok, and brands know the difference.
  • Watch time and audience retention are noted as secondary signals. Brands running longer integrations use these to gauge how long viewers actually stay engaged.

Engagement rate formula

(Likes + Comments + Shares) ÷ Views × 100

Updated daily from YouTube

Template vs. generator

YouTube media kit template vs. OwlScran generator

Free YouTube media kit templates (Canva, Google Docs, PDF) can work for a first pitch. But YouTube stats shift as you post more, and a PDF from six months ago can lose you a deal. Here is how an auto-generated media kit compares.

Feature
Canva / PDF template
OwlScran generator
Subscriber accuracy
Manually updated
Live from YouTube API
Views accuracy
Screenshots, go stale
Always current
Audience demographics
Export from Studio manually
Pulled from YouTube Analytics
Sharing method
PDF attachment
One link, mobile-friendly
Update frequency
When you remember
Automatically, daily
Time to prepare
Hours of design work
Under 2 minutes
Brand credibility
Polished, but manual to keep current
Professional and verifiable
Your YouTube data, your control

Built on the official YouTube Data API. You stay in control.

We only ever read what you authorise. It's the same way you'd sign in with Google on other apps. You choose what ends up on your public YouTube media kit, and you can disconnect or hide any metric with a single click.

Official Google OAuth, no passwords

We use Google's official YouTube Data API with secure OAuth. Your Google password never touches our servers, and we cannot upload videos, post comments, or access your private data.

Hide any stat you want

Don't want to show your subscriber count, your rates, or your audience breakdown? Toggle anything off. Brands only see what you choose to put on your media kit.

Disconnect YouTube any time

Unlink your YouTube channel from your dashboard in one click. Your media kit stops updating immediately and no further data is pulled.

Demo
Sarah Jenkins

Sarah Jenkins

128.4kTotal Followers

Lifestyle & fashion creator sharing everyday looks and brand collabs

Overview
Audience
Content
Rates
128.4k
Followers
47.8k
Avg Views
4.2%
Engagement
+12.4%
30d growth
🇬🇧UK68%
Top region
34k
28k
52k
Live data
From £450/post

Your YouTube media kit includes subscribers, average views, engagement rate, audience demographics and rates. You choose what to share.

Be ready when a brand asks for your YouTube stats.

Free for all YouTube creators. Connect your YouTube channel and your professional media kit is live in minutes.

Generate My YouTube Media Kit
Takes under 2 minutes

YouTube media kit FAQs

Brands partnering with YouTube creators look for average video views first, then engagement rate (likes, comments and shares relative to views), subscriber count, and audience demographics. Average views matters most because it shows how many people will actually see their sponsored content, regardless of subscriber count. After views, brands check audience demographics (age, gender, location) to confirm your audience matches their target customer. Watch time and audience retention are increasingly asked about too, particularly for longer dedicated integrations.
Average views matters more to brands. Subscriber count is useful as a headline figure, but it does not tell brands how many people will see their product. A creator with 50k subscribers and 40k average views per video is more valuable than one with 200k subscribers and 5k average views. Brands have learned this, and they now ask for average views as a standard part of any YouTube pitch. OwlScran puts average video views front and centre on your YouTube media kit so brands see the right number first.
A dedicated video is an entire YouTube video focused on the brand or product. An integration is a sponsored segment within a longer video, typically 60-90 seconds. Dedicated videos usually command higher rates because the brand gets full viewer attention for the whole video. Integrations are popular because they fit naturally into existing content and reach the creator's core audience without requiring a full production. Your OwlScran media kit lets you list separate rates for both, so brands know exactly what they are getting and what it costs.
The most effective YouTube brand pitches are short and data-led. Start with your niche and why your audience is relevant to the brand, then link to your live OwlScran media kit so they can see your subscriber count, average views, engagement rate and audience demographics without you having to paste numbers into an email. Include one or two recent video examples that match the brand's tone. Keep it to three or four sentences. Brands receive dozens of pitches a week, so making it easy for them to evaluate you quickly dramatically increases your response rate.
Watch time and audience retention are secondary metrics that brands ask about when negotiating longer integrations or dedicated videos. They want to know that viewers actually watch past the 30% mark, because that is typically where mid-roll sponsorships are placed. A high average view duration signals an engaged audience, not one that clicks away after the intro. OwlScran notes audience retention as a signal alongside the main metrics, so brands get a fuller picture of your channel performance.
Long-form videos typically command higher rates for dedicated integrations and sponsorships because they hold viewer attention for longer and allow for more in-depth product demonstrations. YouTube Shorts are better suited to awareness-style campaigns where the goal is maximum reach rather than detailed product explanation. Many YouTube creators pitch a package that includes both: a Shorts clip to drive discovery and a long-form integration for depth. OwlScran lets you list rates for both formats on your media kit so brands can pick the option that fits their campaign goals.
Your YouTube stats refresh daily on our Starter and Pro plans, so brands always see recent data when they open your media kit. Every day we pull the latest subscriber count, average video views, engagement rate, top videos and audience demographics directly from YouTube. If you publish a video that performs well or hit a subscriber milestone, your media kit reflects it the next day. No manual export from YouTube Studio, no screenshot juggling.
No. OwlScran has strict read-only access to your YouTube data. We cannot upload videos, post comments, manage your channel, or access your private data. We only read the public analytics and insights that your channel produces. You can revoke our access at any time from your Google account settings or your OwlScran dashboard, and your media kit stops updating immediately.

Trust and data quality

OwlScran Ltd (Company #15305650, England and Wales). We show methodology clearly, apply consistent formulas, and review these pages regularly.

  • Last reviewed: 29 April 2026
  • Contact: contact@owlscran.com
  • Policies: Privacy and Terms

See the methodology section on this page for assumptions and benchmark context.