Free YouTube media kit generator

Your YouTube media kit includes your subscriber count, available video views and engagement. OwlScran calculates the figures, so you do not have to update a spreadsheet or design a stats page.

Audience age, gender and top countries come from YouTube Analytics, as a share of your views over the last 90 days, when your channel has enough data. Review them before sharing; the fictional YouTube preview shows a kit without demographics.

Highlighted videos give sponsors something to watch alongside your figures. You can change the automatic selection and add case studies or a rate for an integration.

For an integration brief, choose a video with a relevant presentation style. If the sponsor needs watch time, retention or sales evidence, check those figures in the relevant reporting system before including them in a case study.

• Your subscriber count
• Views, likes, comments and, where YouTube Analytics provides them, shares on your recent videos
• Engagement rate, worked out as engagements divided by views
• Audience age, gender and top countries, from YouTube Analytics
• The videos you choose to highlight
• Case studies and an integration rate, if you add them

Some free media kit generators give you a template to type your stats into, then a PDF to download. OwlScran reads the figures from your connected YouTube account instead, so a brand sees figures that came from the platform. Any audience details you add yourself are labelled. You share the kit as a link. There is no PDF download. See how the main media kit generators compare.

Want to see one first? Browse our example media kits or check the layout against our media kit template.

Sign in with the Google account that owns or manages your channel. OwlScran reads your subscriber count and, for each recent video, its views, likes and comments, plus shares where YouTube Analytics provides them.

YouTube provides no saves, so your YouTube engagement rate counts likes, comments and shares. Compare it with other YouTube channels rather than with platforms that also count saves.

1. Connect YouTube

   Use Google sign-in to connect your YouTube channel. OwlScran retrieves the available channel and video data for your kit.

2. OwlScran builds your kit

   Your available stats are filled in automatically. You can set your name, photo and bio, choose highlighted videos, and add case studies and rates.

3. Choose what the brand sees

   Select the stats, videos and rates to include each time you create a share link for a brand.

You can connect Instagram, TikTok, YouTube and Facebook in the same free media kit. Each platform keeps its own stats, so a brand can see where the figures come from.

Your media kit is for brands. Your link in bio is for everyone who taps your profile. The same free OwlScran account gives you a public page with up to 50 sections of links, a featured link and, if you want it, your follower count across your connected accounts.