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Media Kits
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  • OwlScran vs CreatorsJet
  • OwlScran vs Beacons
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OwlScran Ltd

Company Number: 15305650

Registered in England & Wales

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167-169 Great Portland Street
Fifth Floor
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W1W 5PF

© 2026 OwlScran Ltd. All rights reserved.

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TikTokLive Updating

Free TikTok Media
Kit Generator

Auto-sync your TikTok follower count, average video views, engagement rate and top-performing TikToks into one professional media kit. Share a single link with brands so they see your real numbers, not a screenshot from last month. Free for all TikTok creators.

By creating an account, you confirm you are at least 18 years old and agree to our Terms of Service and Privacy Policy.

Takes under 2 minutes
See an example TikTok media kit

Helping creators land deals with

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samsung logo
puma logo
mcdonalds logo
hendricks logo

Why it matters

Why every TikTok creator needs a media kit in 2026.

TikTok is the fastest-growing platform for brand deals, and brands know it. When they receive a creator pitch, the first thing they ask for is your stats. If you cannot send a clean, current media kit within minutes of a brand sliding into your DMs, they move on to the next creator. Speed and professionalism matter more on TikTok than on any other platform, because competition for deals is fierce.

Brands partnering with TikTok creators want to see average video views and engagement rate, not just follower count. A creator with 50k followers and 200k average views is far more valuable than one with 200k followers and 10k average views. A live TikTok media kit shows brands the number that actually matters, without you having to explain yourself. UGC creators on TikTok especially benefit from having a media kit, because it proves your content produces results even without a large audience.

TikTok follower counts and video views can change overnight. A PDF media kit you made two weeks ago is already out of date. That is exactly what an auto-generating TikTok media kit solves. The numbers are always current because they are pulled live from your TikTok account. When a brand opens your link, they see today's numbers, not last month's screenshot.

See an example TikTok media kitWhy do influencers need a media kit? Read the full guide

How it works

Your TikTok media kit, generated automatically.

Get Started Now

Connect TikTok securely

Link your TikTok account in seconds using the official TikTok login. We never ask for your password and you can disconnect any time from your dashboard.

60sec

We pull your real TikTok stats

We fetch your follower count, average video views, engagement rate, top-performing TikToks and audience demographics, then turn them into a media kit that stands out.

Share one link with brands. Get paid.

Send your shareable TikTok media kit link to brands, agencies and casting calls. They see accurate, up-to-date stats, and you control exactly what is visible.

Nike logo

Brand Offer

Nike

New

£1,999

What you get

Everything brands ask for, pulled from TikTok automatically.

Brands want to see the numbers that tell them whether your TikTok content is worth the budget. Here is what our TikTok media kit generator pulls in for you, automatically and kept live.

  • Follower count and 30-day growth

    Your current TikTok follower count plus how quickly your audience is growing. One of the first things brands check.

  • Average video views

    The metric TikTok brands care about most. Average views per video shows real reach, regardless of follower count.

  • Engagement rate

    Likes, comments and shares across your recent videos, divided by followers. TikTok engagement rates run much higher than Instagram, and brands know it.

  • Top-performing TikToks

    Your best videos with real view and engagement counts. Hard proof that your content lands with an audience.

  • Audience demographics

    Top countries, age distribution and gender split, pulled from TikTok so brands know your audience matches their target market.

  • Your rates (you set them)

    Per-video, duet, stitch and UGC rates. Keep them private until a deal, or show them upfront. Your call.

Transparent numbers

How we calculate your TikTok engagement rate.

TikTok engagement rate is calculated differently from Instagram, and the benchmarks are different too. Brands who work with TikTok creators know this. Here is the formula we use:

  • Calculated across your most recent 30 days of videos, so one viral clip doesn't inflate the average.
  • We use follower count as the denominator because TikTok's For You Page makes reach highly variable. Follower-based ER is the industry standard for TikTok.
  • Shares are included because they are the primary signal that drives TikTok distribution.
  • Benchmark: TikTok average engagement rate is 5-10%, compared to 1-3% on Instagram. Brands working with TikTok creators expect higher numbers.

Engagement rate formula

(Likes + Comments + Shares) ÷ Followers × 100

Updated daily from TikTok

Template vs. generator

TikTok media kit template vs. OwlScran generator

Free TikTok media kit templates (Canva, Google Docs, PDF) get the job done for a first pitch. But TikTok stats move fast, and a PDF from two weeks ago can already look embarrassing. Here is how an auto-generated media kit compares.

Feature
Canva / PDF template
OwlScran generator
Time to make
Hours of design work
Under 2 minutes
Video view accuracy
Screenshots, go stale fast
Live from TikTok API
Update frequency
Manually, when you remember
Automatically, daily
Sharing method
PDF attachment
One link, mobile-friendly
Brand impression
Polished, but manual to keep current
Professional and data-backed
UGC proof
Hard to demonstrate
Top videos shown with stats
Cost
Free (but takes your time)
Free
Your TikTok data, your control

Built on the official TikTok API. You stay in control.

We only ever read what you authorise. It's the same way you'd sign in with Google on other apps. You choose what ends up on your public TikTok media kit, and you can disconnect or hide any metric with a single click.

Official TikTok OAuth, no passwords

We use TikTok's official API with secure OAuth. Your TikTok password never touches our servers, and we cannot post, like, follow, or send messages on your behalf.

Hide any stat you want

Don't want to show your follower count, your rates, or your audience breakdown? Toggle anything off. Brands only see what you choose to put on your media kit.

Disconnect TikTok any time

Unlink your TikTok account from your dashboard in one click. Your media kit stops updating immediately and no further data is pulled.

Demo
Sarah Jenkins

Sarah Jenkins

128.4kTotal Followers

Lifestyle & fashion creator sharing everyday looks and brand collabs

Overview
Audience
Content
Rates
128.4k
Followers
47.8k
Avg Views
4.2%
Engagement
+12.4%
30d growth
🇬🇧UK68%
Top region
34k
28k
52k
Live data
From £450/post

Your TikTok media kit includes followers, average video views, engagement rate, audience demographics and rates. You choose what to share.

Be ready when a brand asks for your TikTok stats.

Free for all TikTok creators. Connect your TikTok account and your live media kit is ready in minutes.

Generate My TikTok Media Kit
Takes under 2 minutes

TikTok media kit FAQs

Brands partnering with TikTok creators look for average video views first, then engagement rate (likes, comments and shares divided by followers), then follower count and audience demographics. Average video views matter most because they show actual reach regardless of how many followers you have. A creator with 30k followers and 150k average views is often more attractive to a brand than one with 100k followers and 20k average views. Audience demographics (age, location, gender) come next, so brands can confirm your audience matches their target market.
Yes. In fact, small and mid-size TikTok creators often benefit the most from having a professional media kit, because it lets brands evaluate engagement rate and content quality rather than just follower count. Many brands actively prefer working with micro-creators who have a highly engaged niche audience. Showing up with a clean, data-backed media kit signals that you are serious about partnerships, and it makes the brand's decision much easier. OwlScran is free, so there is no reason not to have one.
UGC stands for user-generated content. Brands pay TikTok creators to produce content that the brand then uses on its own channels, even if the creator's account is small. A UGC media kit focuses on the quality and style of your content rather than your follower count. OwlScran shows your top-performing videos with real view and engagement stats, which is exactly the proof UGC clients ask for. If you pitch brands as a UGC creator, having a live media kit with your best TikTok content and real performance numbers is far more persuasive than a PDF with screenshots.
OwlScran gives you a single shareable link for your TikTok media kit. You can drop it into a DM, include it in a pitch email, add it to your TikTok bio, or paste it into a casting form. Brands can open it on any device without downloading anything. Unlike a PDF, the link always shows your current stats, so you never need to resend an updated version. Some creators keep their link in their bio and let brands come to them.
The key difference is in the metrics brands look at. On TikTok, average video views and engagement rate are the headline numbers. On Instagram, follower count, reach and Reels performance carry more weight. TikTok's average engagement rate is also much higher (5-10%) than Instagram's (1-3%), so the benchmarks brands use are different. A TikTok media kit should lead with video views and engagement, while an Instagram media kit should lead with follower count, reach and Reels stats. OwlScran creates platform-specific media kits so your numbers are presented in the format brands expect.
TikTok's For You Page distributes content to people who don't follow you, so follower count is a weak signal of actual reach. A video can get one million views from a creator with 10k followers, or just 5,000 views from a creator with 500k followers. Brands have learned this, and they now ask for average views per video as the primary metric. It is a much more honest measure of how many people will actually see sponsored content. That is why OwlScran puts average video views front and centre on your TikTok media kit.
Your TikTok stats refresh daily on our Starter and Pro plans, so brands always see recent data when they open your media kit. Every day we pull the latest follower count, average video views, engagement rate, top videos and audience demographics directly from TikTok. If a video blows up overnight or you cross a follower milestone, your media kit reflects it the next day. No manual export, no screenshot juggling.
No. OwlScran has strict read-only access to your TikTok data. We cannot post videos, comment, like, follow anyone, or access your messages. We only read the public stats and insights your account produces. You can revoke our access at any time from your TikTok settings or your OwlScran dashboard, and your media kit stops updating immediately.

Trust and data quality

OwlScran Ltd (Company #15305650, England and Wales). We show methodology clearly, apply consistent formulas, and review these pages regularly.

  • Last reviewed: 29 April 2026
  • Contact: contact@owlscran.com
  • Policies: Privacy and Terms

See the methodology section on this page for assumptions and benchmark context.