Free TikTok media kit generator

Your kit brings together your follower count and available video views, likes, comments and shares. OwlScran calculates engagement from the interactions and views, with the calculation available to inspect.

The TikTok connection imports performance data. Audience demographics are creator-provided where that feature is available, with their source shown separately.

An initial selection of eligible videos is added automatically. You can choose different highlighted videos and add campaign case studies and rates.

Show a video that fits the brief alongside its views and interactions. Audience location and sales need their own supporting data.

• Your follower count
• Views, likes, comments and shares on your recent videos
• Engagement rate, worked out as interactions divided by views
• Audience details you add yourself, where available, labelled as creator-provided
• The videos you choose to highlight
• Case studies and rates, if you add them

Some free media kit generators give you a template to type your stats into, then a PDF to download. OwlScran reads the figures from your connected TikTok account instead, so a brand sees figures that came from the platform. Any audience details you add yourself are labelled. You share the kit as a link. There is no PDF download. See how the main media kit generators compare.

Want to see one first? Browse our example media kits or check the layout against our media kit template.

TikTok shares your follower count and, for each recent video, its views, likes, comments and shares. Shares count towards your engagement rate, and the ⓘ beside it shows the working.

TikTok does not share audience demographics with apps like OwlScran. Where the feature is available, you can add them yourself: open TikTok Studio from your profile menu, go to Analytics, then Followers, and screenshot the Gender, Age and Locations tabs. Upload them and OwlScran reads the figures for you to check before saving. You can type them in instead.

1. Connect TikTok

   Authorise your own account through TikTok. Once your available data has been imported, OwlScran puts it into your media kit.

2. OwlScran builds your kit

   Your available stats are filled in automatically. You can set your name, photo and bio, choose highlighted videos, and add case studies and rates.

3. Choose what the brand sees

   Select the stats, videos and rates to include each time you create a share link for a brand.

You can connect Instagram, TikTok, YouTube and Facebook in the same free media kit. Each platform keeps its own stats, so a brand can see where the figures come from.

Your media kit is for brands. Your link in bio is for everyone who taps your profile. The same free OwlScran account gives you a public page with up to 50 sections of links, a featured link and, if you want it, your follower count across your connected accounts.