Instagram Influencer
Pricing Calculator

There is no universal rate card, so treat any calculator output as a planning range rather than a rule. A sensible approach is to start with your audience size, engagement quality, and production effort, then adjust for niche, deliverables, usage rights, and timeline. The more your content requires scripting, filming, editing, or back-and-forth approvals, the less useful simple follower-based rules become.

Yes. Engagement rate helps a brand understand whether your audience is likely to pay attention, not just scroll past. If two creators have similar follower counts but one consistently gets far stronger interaction, that creator has a better case for charging more. It should not be used in isolation, but it often strengthens your position in negotiations.

Many creators price Reels above static posts because the production load is higher: more planning, more editing, and usually more revision risk. Stories are often priced lower because they disappear quickly and tend to involve less production. The exact uplift depends on how polished the deliverable needs to be and whether the brand wants usage rights or multiple cut-downs.

Smaller creators can still charge, especially when their audience is tightly defined and highly engaged. Instead of fixating on a public tier table, use your recent performance, content quality, and audience fit to set a realistic opening range. A specialist creator with modest reach can sometimes justify a stronger rate than a broader creator with larger but less responsive numbers.

There are valid arguments both ways. Listing your rates upfront filters out brands with mismatched budgets, saves time, and signals confidence. Not listing them gives you flexibility to price each deal based on what the brand is offering. Many creators start without rates, develop a clear sense of their market value, and then add them once they feel confident. If you do include rates, your media kit is the right place to show them alongside your stats.

When the scope, usage, exclusivity, or turnaround does not match the money on the table, negotiate. A useful response is to restate the deliverables, explain what drives your rate, and offer a narrower scope if the budget is fixed. That keeps the conversation professional without treating every enquiry as a take-it-or-leave-it decision.

Exclusivity clauses ask you to give up future opportunities for a set period, so they should usually be priced separately. The longer the restriction lasts and the broader the competitor definition, the more valuable that concession becomes. Always confirm which brands or categories are covered before you agree on a figure.

A creation fee covers the work of making the content and publishing it on your own channel. A usage fee covers the brand's right to reuse that content elsewhere, such as paid ads, landing pages, or retailer channels. These should be treated as separate line items, because the value of the reuse can be substantial even when the creation brief is simple.