Made by creators, for creators

Free link in bio
for creators who work with brands

Put your videos, shop, newsletter and socials on one page.

Show your follower count from your connected accounts.

Send brands your media kit from the same free account.

Free. No credit card required.

owlscran.com/bio/lauren-hughes
Fictional profile and sample results

See which links get clicked

With Link in bio Pro, see which links get attention and where your visitors come from. Analytics are an optional paid extra; you can publish and share your page without them.

What the reports tell you
Know what people open
Compare clicks on each link to decide what to feature next.
Find where your traffic starts
Explore sources, devices and locations. See which social profiles send visitors your way.
Follow your campaigns
Add UTM tags to the address you share, then compare campaign traffic in your dashboard.
Report back to brands
After a sponsored post, see how many people clicked the brand’s link and send them the numbers.
Go back to any month
Your full history stays in your report, month by month.

Try the demo: pick a month, or select a link, source or campaign to chart it on its own.

Link in bio Pro · £5.99 a month or £59.99 a year

Analytics plus branding removal. Your page stays free, and you can cancel renewal any time. Included with OwlScran Pro.

See Link in bio Pro

Lauren’s analytics · Sample data

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How to create your free link in bio

  1. Make it yours

    Add your name and photo. Choose your accent colour and light or dark appearance.

  2. Publish and share

    Publish your link in bio. Copy the address into your social profiles so visitors can find your links.

What to put in your link in bio

Give visitors a clear next step. Link to your latest video, your shop, a newsletter sign-up or the work you want them to see. You can feature one link and group the rest under headings, so your current project stands out.

The example above puts a recipe first, followed by a recipe collection, YouTube, a cookbook waitlist and social profiles. A fashion creator could feature a new edit, then link to their outfits and favourite shops. Each link opens the website you choose; purchases, subscriptions and bookings happen there.

One link in bio for Instagram, TikTok and YouTube

Use the same OwlScran address wherever your social profile supports a website link. Send Instagram visitors to the products in your latest post, TikTok viewers to a longer video, or YouTube subscribers to your newsletter.

When your next project is ready, edit your links and publish the changes. Your shared address stays the same. You can prepare a private draft, hide older links and update what people see without replacing the link in every profile.

Track campaigns with your link in bio analytics

Start with link performance: which destinations get clicks, and which get overlooked? Choose the last 7 or 30 days, any month since your page went live, or your own dates. Select a link, source or campaign to see it on its own chart. Traffic sources show where visits come from when that information is available.

For a launch, add UTM campaign tags to the OwlScran address you share. For example, use utm_campaign=cookbook-launch and utm_source=instagram. Choose Campaigns or UTM sources in the analytics demo to see how tagged visits are grouped. These reports measure visits and link clicks, not purchases or newsletter sign-ups on other websites.

Questions

Questions about a link in bio

What is a link in bio?

A link in bio takes visitors from your social profile to a page of links you choose. OwlScran includes a free page for your videos, shop, newsletter and other social accounts, so people can find more of your work in one place.

Is OwlScran's link in bio free?

Yes. You can create and publish one page without paying. No credit card is required. Your page includes OwlScran branding. Analytics and branding removal are optional paid extras.

Can I use it on Instagram, TikTok and YouTube?

Yes. Copy your published page address into the website or link field on any social profile that supports external links. You can share the same OwlScran address across your accounts.

What do the optional paid analytics show?

With Link in bio Pro, you can see page views, link clicks, click rate, a daily chart and clicks for each link. You can also explore traffic sources, referring websites, devices, approximate locations and UTM campaign tags. Look back over your full history month by month, or choose your own dates. Chart any link, source or campaign on its own, and copy or download its results to share with a brand. Summaries refresh every 10 minutes.

How are views and clicks counted?

A page view is a page load, not a unique person. Refreshing counts again. Each link counts once per page load. Click rate is link clicks divided by page views, so it can exceed 100% if people open several links. Preview visits and visits with Do Not Track or Global Privacy Control enabled are excluded.

Can I change my page after publishing?

Yes. Edit your links, hide sections or change your featured link, then publish when you are ready. Saving keeps a private draft. Your address stays the same, even if you take the page offline and publish it again.

Do I need to connect a social account first?

No. You can add website links and publish straight away. If you connect Instagram, TikTok, YouTube or Facebook, you can add those profile links from the editor.

What can I add to my page?

Your name, bio and photo, plus up to 50 sections of links, collections, headings and notes. One link can be featured. You can also add a contact form that sends visitors’ messages to your account email. Destinations must be HTTPS website addresses. Link to your existing shop, newsletter or booking service to send visitors there.

Can I use a custom domain or remove the branding?

Your link in bio uses an owlscran.com/bio/ address. The editor does not offer custom domains. Branding removal is an optional paid extra. You can choose your own photo, accent colour and light or dark appearance on the free page.

Does the analytics report show unique visitors?

No. OwlScran counts page loads and link clicks, not unique people. It does not use a persistent visitor identifier or fingerprint, and it does not store raw IP addresses. Locations are approximate. Privacy preferences and blocked requests can affect the figures.

Can I show my follower count?

Yes. Connect Instagram, TikTok, YouTube or Facebook and turn on your follower count. OwlScran adds up your followers across those accounts and updates the total when your stats refresh. Some people may follow you on more than one platform, so it is a combined count, not unique people. If a count is missing, the total is hidden.

Can I put my media kit in my link in bio?

Not a standard share link. It is a snapshot for one brand, and it expires after seven days. Keep your link in bio for followers, and create a fresh kit link when a brand asks for your stats. Both come from the same free OwlScran account.

Is OwlScran a free Linktree alternative?

Yes, if you want a free link in bio with up to 50 sections, no ads and a free media kit for brands. Linktree’s free plan includes basic analytics, and selling is on its paid plans. See OwlScran vs Linktree.

Ready for your next post.

Add your links, choose your style and publish your page for free.

One free link in bio with up to 50 sections. OwlScran branding is included. Analytics and branding removal are optional paid extras.

Product information checked on 22 October 2026.