YouTube money calculator
Enter your daily long-form views and RPM to model earnings in £. Use your own figures to see how a change in views or revenue per thousand affects the result.
- Daily
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- 30 days
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- 365 days
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Enter views and RPM to see your estimate.
How the earnings calculation works
Daily earnings = daily long-form views ÷ 1,000 × RPM. RPM means revenue per thousand views. This calculator uses pounds sterling (£): if your analytics reports RPM in another currency, convert it to pounds before entering it. The calculator does not convert currencies.
The monthly result uses 30 days and the yearly result uses 365 days. Both assume the same daily views and RPM throughout. They are scenarios, not predicted payouts.
| Illustrative scenario | Daily views | RPM | 30-day estimate |
|---|---|---|---|
| Lower RPM | 10,000 | £1 | £300 |
| Higher RPM | 10,000 | £2 | £600 |
| More views, same RPM | 20,000 | £2 | £1,200 |
Use RPM, not CPM
YouTube RPM measures creator revenue after YouTube’s revenue share per 1,000 views. CPM measures advertiser spending per 1,000 ad impressions before that share. Multiplying all video views by CPM does not calculate your earnings.
RPM can include more than advertising revenue. Match the revenue measure you want to model and keep Shorts separate: YouTube reports Shorts RPM per 1,000 engaged views. This calculator is labelled for long-form views.
YouTube’s RPM and CPM definitionsChoose your own assumptions
We leave the fields empty because an invented default can look like a promised payout. Use your recent analytics, then change one input at a time to see its effect.
Keep the period consistent. An RPM from one month and views from an unusually strong week may describe a scenario you never repeat. If you do not have your own RPM, any figure you enter is a hypothetical assumption.
Platform earnings and sponsorships are different
This calculation does not price a brand deal. A sponsorship quote needs the deliverables, production time, usage rights and exclusivity terms. Platform revenue is not a universal minimum fee for that work.
OwlScran’s sponsorship calculator uses a separate model, with its assumptions shown. You can also add your own rates to your free media kit.
Try the YouTube sponsorship calculatorYouTube earnings questions
How much does YouTube pay for 1,000 views?
There is no fixed amount this tool can promise. Enter your own RPM and matching long-form views. Your result depends on those inputs and does not confirm programme eligibility.
Why is there no default RPM?
A preset rate would be an assumption about your account. Use a figure from your analytics, or enter a hypothetical rate and treat the result as a scenario.
Does this include all my creator income?
No. It models only the revenue represented by the RPM you enter. Sponsorships, product sales and other income need separate calculations. The result also excludes tax and costs.
Why might my actual payout differ?
Views and RPM can change during the period. Programme rules, adjustments and the revenue types included in your RPM can also affect the result. Compare the estimate with the relevant dashboard.
Can I make a media kit for free?
Yes. Connect your YouTube account and OwlScran puts your stats into a free media kit. You can edit the profile and choose which stats, work and rates to share.
Reviewed 6 September 2026 · OwlScran · Report an error