OwlScran guides
Why do influencers need media kits?
A media kit gives a brand your relevant stats and work in one place. It can save you gathering the same information for each enquiry. It is useful when a brand needs more detail than your public profile provides, but it does not guarantee a deal.
Get your free media kit with OwlScran →Updated · OwlScran
When a brand asks for your stats
Your public profile shows what you make. A media kit can add average views, engagement and available audience information alongside selected videos and case studies.
Instead of finding screenshots for each enquiry, you can share a kit containing the details the brand asked for. In OwlScran, you choose what to include each time you create the link.
If a brand only needs one figure, answering that question directly may be enough. A kit should make the conversation easier, not add a step to every reply.
Show the work behind the numbers
Follower count alone does not show your video style, production quality or experience with a particular format. Highlighted videos give a brand something to watch.
A case study can explain what you were asked to make and what happened. Keep reported results separate from predictions. A successful past campaign cannot guarantee the outcome of the next one.
Explore example media kitsGive the brand a way to discuss the work
You can include packages and rates when you want to give an enquiry a starting point. You can also leave prices out until the brief is clear.
A kit is not a replacement for agreeing deliverables, usage rights, payment and deadlines. Use it to share the information needed for that discussion.
See what to put in a rate cardYou do not have to build it by hand
OwlScran builds free media kits from connected Instagram, TikTok, YouTube and Facebook accounts. It imports available stats and an initial selection of eligible content.
You can edit your name, photo and bio, choose highlighted videos, add case studies and rates, and control what you share. The stats and layout are handled for you.
Account data refreshes in the background. Shared links contain a saved snapshot and currently expire after seven days, so create a new link when you need to send newer figures.
Free media kits
Get your free media kit.
Connect your socials and OwlScran brings in your stats and content automatically. Choose what to share, then send your kit to a brand.
Questions
A few things to know
Will a media kit get me more brand deals?
A media kit can make your work and stats easier to review. It cannot guarantee replies, deals or higher fees. The fit with the brief and the terms still matter.
Do I need a large following?
You can make a kit with one connected account. Use your actual figures and relevant work; a large combined follower count is not a requirement for building an OwlScran kit.
What does it cost?
OwlScran offers free media kits. Connect your socials and review the kit it builds for you.