How to make a media kit

Start with Instagram, TikTok, YouTube or Facebook. You can use one platform or bring several into the same kit. OwlScran imports the data available for each account and calculates your stats.

Instagram needs a Creator or Business account. Facebook uses a Page you manage. Connect through the platform sign-in screens, with the permissions needed to retrieve your data.

You do not need to copy follower counts or calculate engagement yourself. If data is missing, check the account connection rather than entering a guess.

You can set your name, photo and bio. A short bio can state what you make and where you work. Keep any audience or campaign claims tied to evidence you have.

OwlScran automatically selects eligible content when your videos are imported. You can change those highlighted videos. If you are pitching a particular format, choose examples of that format.

Case studies are separate from your current account stats. Add the campaign context and results you can support. Your own unpaid content is also useful work to show; label it accurately.

You can add packages and prices, or leave them out and quote after seeing the brief. OwlScran does not decide your rates.

A package title should describe the deliverable, such as one Instagram Reel or a 60-second YouTube integration. Discuss usage rights, revisions, exclusivity and paid promotion in the proposal.

Choose the platforms, metrics and other sections to include each time you share. Preview that selection, then create the link.

A share link contains a snapshot of the selected information and currently expires after seven days. Background refreshes update your account data, but they do not change an existing share snapshot. Create a new link when you need to send newer figures.

OwlScran exports rate cards as PDFs. It does not currently export a full media kit PDF. If a brand requires a PDF kit, you will need to prepare that separately.