OwlScran guides
Influencer usage rights checklist
An influencer usage-rights discussion needs to specify which content a brand may use, where, for how long and for what purpose. Use this checklist to record those decisions before agreeing the fee or enabling paid promotion. It is a scope worksheet, not a contract or legal review.
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Download the template (.txt)Record the requested use in plain language
“Usage included” leaves too much unanswered. Start with the exact video, image or deliverable, then work through each kind of use. If the brand changes its plans, compare the new request with this record.
| Question | What to record |
|---|---|
| Which content? | Named deliverables or asset IDs, including any separate cut-downs. |
| Who can use it? | The brand and any named agencies or partners covered by the agreement. |
| Where? | Specific social channels, websites, email, retail screens or other placements. |
| Organic or paid? | Reposting, advertising from the brand account, or ads using the creator’s identity. |
| When? | Start date, end date, and what event starts the period. |
| Which markets? | Agreed territories and any language versions. |
| Which changes? | Cropping, captions, translations, new edits, raw footage or altered audio. |
| What happens afterwards? | Stop-use steps, saved posts, renewal discussion and evidence of the agreed end. |
Keep content licensing, publication on your account and exclusivity as separate decisions. A restriction on working with competitors affects your availability; it is not the same thing as permission to reuse a video.
Turn a vague request into a defined one
Fictional example, for discussion only. A brand asks to “use the Reel on social”. The creator needs to know whether that means an organic repost on the brand’s Instagram account or a paid campaign across several platforms.
A more precise scope note might read: “Requested use: one named finished Reel, reposted organically on the brand’s Instagram account for 30 days from first repost. Paid ads, other channels, new edits and raw footage are not included in this proposed scope. Start date and treatment of the post after day 30 remain to be agreed.”
That note deliberately leaves the unanswered points visible. It is not contract wording to paste in without review. If the brand later asks for three edited ads, revisit the scope, fee and timeline before supplying them.
Avoid treating a percentage added to the production fee as an established market rule. The request may involve different assets, audiences, duration and restrictions. Record your own proposed price with the use it covers.
Platform authorisation is a separate step
TikTok Spark Ads can promote a creator’s organic post with authorisation. TikTok also provides a duration for the authorisation code. Read TikTok’s Spark Ads guidance.
Check that the platform permission you enable matches the agreed content and dates. Record who requested it and where the scope was confirmed. A technical setting is not a substitute for a written understanding of price, permitted edits or use outside that platform.
For another platform, use its current official permission flow and guidance. Do not share your account password to solve an advertising-access request. Ask the brand to specify the permission it needs before approving it.
Keep a private note of the agreed expiry and any extension. If the brand wants to continue the campaign, confirm the new scope and fee rather than assuming that last month’s permission answers the new request.
Check ownership and third-party material
The UK government explains that a copyright licence can be limited by purpose, time and place; buying copyright is a different arrangement. Read the copyright permission guidance.
Check the actual agreement if wording refers to ownership, assignment, sublicensing or unrestricted future use. This checklist cannot establish what a clause means for your circumstances. Get qualified advice when the rights being requested are unclear or material to your business.
List any music, stock clips, photographs or other material supplied by someone else. Permission to use an asset in one setting may not cover the new placement. Ask whoever supplies the material to confirm the intended use is covered.
Keep rights involving your name, face, voice, new generated content or model training explicit if they arise. Do not let a broad note about editing stand in for a decision on those separate requests.
Carry the decisions into the quote
Use a distinct line or scope note in your brand-deal quote for the requested usage. Link it to the specific content and dates. Record unresolved points before treating the quote as final.
Your OwlScran rate card can show the packages and prices you choose. Agree the full usage terms separately. Sharing a media kit or rate card is not, by itself, the workflow for granting a brand campaign permissions.
Free media kits
Keep your work and rates ready for the conversation.
Connect your socials and OwlScran brings in your stats and content automatically. Choose what to share, then send your kit to a brand.
Questions
A few things to know
Does sending a brand my media kit grant usage rights?
A media kit is information for the brand to assess. Agree any use of your content explicitly through the appropriate agreement and permissions. Do not rely on a kit link to record the commercial scope.
Is there a standard usage-rights percentage?
This worksheet does not set a standard percentage. Define the content, placements, duration, territories and restrictions, then price that request. A number without its scope is difficult to compare.
Are Spark Ads and organic reposting the same request?
No. Spark Ads involve paid promotion through TikTok with authorisation. Organic reposting is a different proposed use. Record and agree each use that the brand is requesting.