Audience demographics for your media kit
OwlScran | Updated 16 September 2026
https://www.owlscran.com/media-kit-audience-demographics

AUDIENCE EVIDENCE WORKSHEET
Brand question this evidence answers: [ ]

EVIDENCE ROW (repeat for each platform and breakdown)
Platform / account: [ ]
Population exactly as the report labels it: [ ]
Breakdown / category: [ ]
Reporting dates or snapshot date: [ ]
Value: [ ]
Unit (percentage / count / other): [ ]
Source report / export reference: [ ]
Captured on: [ ]
Unavailable categories or coverage notes: [ ]
Suitable statement for the brand: [ ]
What this evidence does not establish: [ ]

BEFORE SHARING
[ ] Followers, viewers and reached accounts are labelled separately.
[ ] Every percentage has a source and population.
[ ] Separate demographic percentages have not been multiplied into an invented overlap.
[ ] Missing values are not recorded as zero.
[ ] Platform audiences are not described as a deduplicated combined audience.
[ ] Private details unrelated to the brief are removed.
[ ] Email wording matches the evidence and the shared kit snapshot.

Replace every placeholder and check the evidence before sharing.