Influencer campaign report template
OwlScran | Updated 16 September 2026
https://www.owlscran.com/influencer-campaign-report-template

CAMPAIGN SUMMARY
Brand / campaign reference: [ ]
Objective and agreed target, if any: [ ]
Agreed deliverables: [ ]
Campaign dates: [ ]
Prepared on: [ ]

POST ROW (repeat for each deliverable)
Platform and post URL: [ ]
Publication date: [ ]
Observation period or post age: [ ]
Captured on: [ ]
Organic / paid / combined / unknown: [ ]
Views: [value or unavailable]
Impressions: [value or unavailable]
Reach: [value or unavailable; do not deduplicate by adding posts]
Likes / comments / shares / saves: [available values]
Engagement denominator and included interactions: [ ]
Source or attached evidence reference: [ ]
Missing data and limitations: [ ]

OUTCOME
Result against the agreed objective: [ ]
What was delivered differently from the brief: [ ]
Sales or conversions: [source, attribution definition and period, or not measured]
What cannot be concluded: [ ]
Next question or proposed follow-up: [ ]

HANDOVER EMAIL
Hi [contact],
Here are the results for [campaign], measured [period / post age] and captured on [date].
[One supported finding.] [One relevant limitation.]
The report and evidence are attached. Could you confirm [specific remaining question]?
Thanks,
[name]

Replace every placeholder and check the evidence before sharing.