Brand-deal renewal proposal template
OwlScran | Updated 16 September 2026
https://www.owlscran.com/brand-deal-renewal-proposal-template

BRAND-DEAL RENEWAL PROPOSAL
Brand / previous campaign / date: [ ]
Previous brief and report reference: [ ]
Agreed work delivered: [ ]
Observed result / source / measurement period: [ ]
Missing evidence and limits: [ ]

NEXT CAMPAIGN
Proposed objective: [ ]
What to repeat and why: [ ]
What to change or test and why: [ ]
Deliverables and creative approach: [ ]
Product arrival / draft / feedback / publication dates: [ ]
Usage / exclusivity / other terms to confirm: [ ]
Fee / options / assumptions: [ ]
Reporting metrics / capture dates / source owners: [ ]
Specific decision requested and proposed timing: [ ]

EMAIL
Subject: [Campaign] results and a proposal for [next brief]

Hi [name],
Here is the report for [completed campaign]: [report link].
We delivered [agreed work], and the available results show [supported finding with period].
[Relevant limitation or missing result].

For [next product or campaign], I propose [specific deliverables and idea].
I would [repeat or change something] because [supported reason].
The attached proposal sets out the scope, dates and fee.

Could you confirm [specific decision] so we can agree the next brief?

Thanks,
[name]

CHECK BEFORE SENDING
[ ] Historical results are distinct from forecasts and proposals.
[ ] Every numerical claim has a source and period.
[ ] New usage and commercial terms are explicit.
[ ] No future views, sales or renewal decision is presented as guaranteed.
[ ] Links and attachments are current and accessible.

Replace every placeholder and check the evidence before sharing.