Brand collaboration brief template
OwlScran | Updated 16 September 2026
https://www.owlscran.com/brand-collaboration-brief-template

BRAND COLLABORATION BRIEF
Campaign / version / date: [ ]
Brand contact and decision maker: [ ]
Objective: [ ]
Target audience and market: [ ]
Product and arrival date: [ ]
Approved claims and evidence links: [ ]
Messages / visual details that must appear: [ ]
Claims or content to avoid: [ ]
Creator's proposed approach: [ ]

DELIVERABLE (repeat)
Platform / format / quantity / length: [ ]
Creator publishes / brand publishes / file delivery: [ ]
Required links / handles / assets: [ ]
Disclosure plan and relevant market: [ ]
Concept date / draft date / final publication date: [ ]
Feedback owner and deadline: [ ]
Final approver: [ ]

SCOPE TO AGREE
Budget and fee assumptions: [ ]
Included revision rounds / what counts as a new request: [ ]
Usage channels / duration / territory / paid use: [ ]
Exclusivity / raw footage / other requests: [ ]
Reporting metrics / capture dates / source owners: [ ]

OPEN DECISION (repeat)
Question: [ ]
Owner: [ ]
Answer needed by: [ ]
Work dependent on this answer: [ ]
Confirmed answer / date: [ ]

Replace every placeholder and check the evidence before sharing.